Check out our exclusive video interview with Professor Mark Witte, senior lecturer in the Department of Economics and Director of the Business Institutions Program, as he talks with the Northwestern Business Review about the ongoing and constantly changing European sovereign debt crisis. This video was filmed by NBR videographers Alison Ho and Antonio Cavazos and [...]
Read the rest of this entry »Archive for February, 2012
Yahoo: The Rise and Fall of a Tech Giant
In today’s increasingly changing digital world, some technology companies thrive, while others fall. Facing difficulty in the sale of the company’s stock in Alibaba, Yahoo! Inc. is struggling to keep its relevance as the Internet media company attempts to redefine and revitalize its brand. But the story of Yahoo, a first-generation internet pioneer that was the [...]
Read the rest of this entry »Defending Google’s Mobile Endeavors
Eric Schmidt’s sale of up to 1.5 billon dollars worth of Google stock, dropping his stake in the company from 2.8% to 2.1%, is not the only newsworthy event for Google this week. Google’s acquisition of Motorola was cleared by U.S. Department of Justice and the European Union’s antitrust rules on Tuesday, bringing the tech [...]
Read the rest of this entry »Q&A: Chirag Gupta, Co-Founder of AlumTalks
All of us know what LinkedIn and Facebook are: Networks on which people can make connections, learn about their peers, and keep up that impressive network for life after college. However, amidst all of those, a new challenger has appeared on the scene: AlumTalks. Although still relatively young, it has rocketed to prominence at Northwestern, [...]
Read the rest of this entry »Is Pinterest the Next Social Media Phenomenon?
Nic Adler is not your typical Pinterest user. As owner of The Roxy Theatre, a popular and historic nightclub in Los Angeles, Adler is more in tune with heady rockstars, popular DJs and up and coming indie acts than the cake recipes and fashion accessories “pinned” on the online scrapbook. He is also a rare [...]
Read the rest of this entry »What is the Power of Online Marketing?
“Social media is a shift in power from the advertising companies to the consumer,” said Randy Hlavac, a lecturer at Northwestern’s Medill School of Journalism. Mr. Hlavac spoke along with Emily Bader, Vice President of Zocalo Group, and Rishi Shah, founder of the Northwestern Business Review and CEO of Contextmedia, at the 2012 Business Symposium [...]
Read the rest of this entry »For Graduating Seniors, a Cautiously Positive Job Outlook
With only 4 months left until graduation, seniors across the nation are worried about entering the job market, and rightly so. The economic crisis of 2008 left the U.S. economy weak and shriveled, and the improving job market in early 2011 was setback by the European Debt Crisis over the summer. Half a year later, [...]
Read the rest of this entry »Why Wall Street Will be Rooting for the New York Giants this Sunday
Wall Street will be rooting for a New York Giants victory over the New England Patriots during this year’s Super Bowl and not just because Big Blue is the local team. A Giants win in Sunday’s game may be a positive omen for the United States’ economy during the next twelve months. According to an [...]
Read the rest of this entry »How Much Business Does the Super Bowl Bring In?
The Super Bowl is right around the corner. The New York Giants and the New England Patriots face off this Sunday to see who will be crowned champion, but much more will be at stake than the Lombardi Trophy and bragging rights in the long standing rivalry between New York and Boston. Super Bowl Sunday [...]
Read the rest of this entry »
