NORTHWESTERN BUSINESS REVIEW Thursday - Oct 02, 2014

How Much Business Does the Super Bowl Bring In?


The Super Bowl is right around the corner.  The New York Giants and the New England Patriots face off this Sunday to see who will be crowned champion, but much more will be at stake than the Lombardi Trophy and bragging rights in the long standing rivalry between New York and Boston.  Super Bowl Sunday may also be the single most important day of the year for businesses.  Sure large corporations spend millions of dollars on commercial spots during the game, but there is so much more than that.  Here’s a look at some interesting Super Bowl business and money statistics.

Commercials

The Super Bowl is quite possibly the biggest day of the year for advertisers.  With the opportunity to reach more than 110 million households, companies want to make a splash.  A 30-second commercial spot during this year’s Super Bowl will cost roughly $3.5 million, not counting production costs.  For a more detailed look into the year’s Super Bowl commercials, see my last article here.

Gambling

Most people are familiar with filling out a simple Super Bowl pool with their family friends every year.  Yet betting on the big game goes far beyond these friendly wagers.  The Super Bowl is the biggest one-day sports betting event of the year.  Each year, over $90 million is wagered on the game, and over half of Americans surveyed admitted to having bet on the Super Bowl—41% of men and 21% of women.  What exactly to these people bet on?  Of course, there is the simple pick of who will win the game or the under/over on the final score.  (The Patriots are the odds-on favorite to win this year’s game, but the majority of bets placed pick the Giants to win.)  But remember, it’s the Super Bowl that we’re talking about.  Bets on the big game range from, “Who will be the Super Bowl MVP?” to “Who will win the coin toss?”  The list gets crazier.  Other “prop” bets include “How long will it take Kelly Clarkson to sing he National Anthem?” and “What color will the Gatorade be that is dumped on the head coach of the winning team?”

Food

Super Bowl Sunday is so much more than any ordinary football Sunday, and Super Bowl Parties are so much more than a mere gathering of friends and family to watch the game.  For many, the food served at their Super Bowl party is ˆmore important than the game itself.  This year, Americans are expected to consumer an astonishing 1.25 billion chicken wings, over 15,000 tons of chips, and nearly 70 million pounds of avocados.  How much does all this food cost?  Americans are expected to spend approximately $55 million on snacks and $237 million on soft drinks for their Super Bowl parties this year.  That averages out to about $63.87 per person.  The craziest part?  The Super Bowl is only the second biggest food consumption day of the year. (Thanksgiving is number one.)

The Game

Tickets for this year’s Super Bowl are currently selling for $4,337 on NFL Ticket Exchange, the league’s online ticket retailer.  While some experts think that tickets may drop below $4,000 at some point, don’t expect a much bigger discount than that.  Even the face value of Super Bowl tickets ranges from $800 to an astonishing $1,200, depending on seat location.  Nevertheless, Lucas Oil Stadium in Indianapolis will be a packed house this Sunday.  All 68,000 seats will be occupied.

Accommodations

There are nearly 13,000 hotel rooms in the city of Indianapolis, and every single one of them is booked for this weekend.  Reservations don’t come cheap either.  The Comfort Suites in downtown Indianapolis is charging $1,900 per night, while a room at the Marriot costs a whopping $4,250 per night.  Both hotels have a four-night minimum this weekend and are adding a 17% hospitality tax to each guest’s bill.  Plane tickets will also cost a pretty penny.  Delta is charging $1,2600 for a round trip ticket between Boston and Indianapolis, departing on Saturday and returning on Monday.  Similar flights between New York’s JFK International Airport and Indianapolis cost $1,267.

Here are some other interesting numbers and statistics regarding this Sunday’s Super Bowl:

  • $11 billion: The total amount of money that consumers are expected to spend on this year’s game between food, drinks, apparel, and other costs.
  • $25,000: The approximate cost of the Vince Lombardi Trophy, the trophy awarded to the winner of the Super Bowl.  Some reports estimate the trophy’s price tag to be as high as $100,000.
  • $5,000: The price that the NFL pays for each Super Bowl ring.
  • 77%: The accuracy of the “Super Bowl Stock Market Predictor.”  According to the predictor, if the NFC team wins the Super Bowl, the Stock Market will rise for the year.  If the AFC team emerges victorious, the Stock Market will fall.

Photo Credit: Getty Images

About Dylan Kraslow

Dylan is technology editor for NBR. He primarily writes about the start-up space and the business of sports.

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